Pharmaceutical Industry's Most Production-Proven E-Pedigree Solution Chosen for User-Friendliness, Solid Understanding of Customer’s Business Concerns, and SAP Certification

San Ramon, CA, August 5, 2008 – rfXcel Corporation, a leading provider of production-proven ePedigree Management solutions that allow manufacturers, distributors, and retailers to track the chain of custody of prescription drugs through the pharmaceutical supply chain, today announced that Columbia Laboratories has purchased rfXcel’s Active ePedigree Management™ solution to protect its supply chain.

Based in Livingston, NJ, Columbia develops and markets innovative pharmaceuticals that address women’s healthcare conditions and endocrinology disorders. Each of Columbia’s products and product candidates utilize its novel bioadhesive drug delivery system (BDS), an innovative technology that differentiates Columbia from its competitors and provides a platform for numerous additional future applications.

In preparation for compliance with California’s pending 2011 ePedigree requirements, Columbia Laboratories selected rfXcel’s ePedigree Management™ solution. After evaluating the leading ePedigree software providers, rfXcel was selected for its certification to SAP, its rich set of features, and the ease with which it is to implement, integrate and use. Other key reasons included rfXcel’s customer focus, flexibility, and proven track record in meeting customer needs as they evolve.

“Out of all the vendors we evaluated, rfXcel’s ePedigree Management application is the most feature rich and easy to use”, said Alexander Kay, Senior Director of Operations at Columbia Laboratories. “Furthermore, rfXcel’s management team reflected a sense which seemed to understand our company’s business concerns more than the other companies did.”

“We’re pleased to have been chosen by Columbia Laboratories for our usability, flexibility and successful customer experience track record versus competitive offerings”, said Glenn Abood, Founder and CEO at rfXcel. “Over the past four years we’ve focused on developing the most intuitive, easy to use, and feature rich ePedigree Management application, and it’s great to see that our customers are acknowledging it.”