rfXcel Responds to Numerous Requests to Help Clients Develop Value-Focused Serialization and ePedigree Strategies

San Ramon, CA, August 19, 2008 – – rfXcel Corporation, the leading provider of production-proven ePedigree Management Systems, today announced the launch of its Professional Services Practice for clients seeking help building serialization and electronic pedigree, track and trace capabilities.

The new Professional Services Practice will augment rfXcel’s robust ePedigree Implementation Services by helping clients develop strategies that encompass legislative drivers, technology enablers, and value propositions associated with serialization and pedigree.

The practice area will capitalize on rfXcel’s breadth and depth of experience implementing pedigree solutions, and its involvement with the standards development activities of GS1 Healthcare and EPCglobal. The practice will also leverage the expertise of key rfXcel partners to ensure that the strategies developed with customers are both comprehensive and immediately actionable.

Relying on time-proven methodologies, rfXcel will work closely with each client to assess objectives and internal realities in order to develop a realistic strategy and roadmap. rfXcel’s approach focuses on ensuring compliance and identifying key value propositions that serialization and pedigree technologies can offer for supply chain security and optimization.

“For many clients, pedigree and serialization represent considerable challenges in terms of capital and human resources,” said Thomas Pizzuto, Vice President of Client Services at rfXcel. “By offering the expertise of rfXcel and our partners, we’ll help clients not only achieve compliance, but help them do so in a cost-effective way by utilizing strategies and designs that will scale to meet tomorrow’s needs”.