Kevin Smith Adds to Company’s Expertise in Healthcare Supply Chain Management

San Ramon, CA, February 24, 2009 – rfXcel Corporation, the leading provider of production-proven ePedigree and Track and Trace Systems, today announced the appointment of Kevin Smith to its Board of Directors.

An accomplished and seasoned executive, Mr. Smith is a career supply chain practitioner and the President and CEO of Sustainable Supply Chain Consulting, headquartered in North Kingstown, RI. Mr. Smith recently retired from CVS Caremark, America’s #1 pharmacy and healthcare services provider, where he was Senior Vice President and Corporate Sustainability Officer. Prior to that, he served as Senior Vice President of Supply Chain & Logistics for CVS/pharmacy, the retail arm of CVS Caremark. Earlier in his career, he held senior executive positions at CPG giants H.J. Heinz and Kraft Foods.

“Supply chain operations have become an important contributor to margin profitability over the past decade. At the same time, supply chains are being asked to be more responsible and more proactive in the management of product quality and safety,” said Mr. Smith. “I am extremely pleased to be associated with rfXcel Corporation.  rfXcel has emerged as a leader in the development of products and services to support both profitability and transparency at a time when information has become just as important as inventory.”

“Kevin’s expertise in supply chain management and his leadership experience in world class companies such as CVS, H.J. Heinz, and Kraft Foods are extremely valuable assets”, said Glenn Abood, Founder and CEO at rfXcel. “We are delighted to have him join our Board of Directors to help drive our continued growth”.